Key Word & Phrase Extractor

NetExtract’s leading technology can identify any particular key word or phrase from web sites. Identify what customers are saying about your brand or product on blogs and message boards or identify web sites with particular information to build a list of prospects.

Clients have used NetExtract to identify specific information from web sites. Outlined below are just two examples of how NetExtract’s Key Word and Phrase Extractor has been used:

Royal Mail

With the growth of sales via the internet, online retailers require efficient product fulfilment services. Royal Mail’s Special Delivery is a key service for many online retailers. Royal Mail wanted to target businesses that sell online and to know which courier they currently used.

NetExtract helped Royal Mail build a list of prospects by identifying businesses that sell online. From profiling 1.5 million UK web sites NetExtract identified 30,000 web sites that had shopping cart facilities and sold online. The Key Word and Phrase Extractor was used to crawl the web sites and identify which couriers they currently used for fulfilment.

Royal Mail used this information to build a tailored marketing campaign to the online retailers promoting their Special Delivery service.

Department for Work and Pensions

Encouraging business to employ more people with disabilities is a one part of DWPs role. They developed a campaign to promote the employment of people with disabilities but needed to promote it to relevant businesses. NetExtract monitored the web sites of 20,000 businesses with greater than 20 employees to identify key words and phrases such as:

• Corporate Social Responsibility
• Investors in People
• People with Disabilities

The results showed that businesses with the key words and phrases identified on the web sites were more likely to respond to the campaign.